The Designful Company by Marty Neumeier

Author:Marty Neumeier [Neumeier, Marty]
Language: eng
Format: epub
ISBN: 0321580060
Publisher: Pearson Education
Published: 2009-03-30T00:00:00+00:00

Lever 7: Introduce Parallel Thinking

Here’s some cutting-edge advice from a management guru: “Contentious problems are best solved not by imposing a single point of view at the expense of all others, but by striving for a higher-order solution that integrates the diverse perspectives of all relevant constituents.” Peter Drucker again? No. Drucker’s guru, Mary Parker Follett. Follett was born at the end of the Civil War. She attended Radcliffe (before it became Radcliffe), then ran a number of successful service organizations in Boston during the early 20th century. In 1924 she wrote a book called CREATIVE EXPERIENCE, in which she pointed out, “Adversarial, win-lose decision-making is debilitating for all concerned.” Unfortunately, win-lose decision-making was—and still is—the dominant mode of business.

A common problem with collaboration is that otherwise smart, well-meaning people disrupt the creative flow by disagreeing. This is not a habit we invented, but one we inherited. The Greeks, including Aristotle, Socrates, and Plato, believed that sound thinking came from discussion rather than dialogue—from finding flaws in the others’ arguments rather than advancing a concept together.

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